ABOUT US

HBCU SHOP IS THE LIFESTYLE BRAND WHERE CULTURE RUNS DEEP. BUILT FROM THE LEGACY OF HISTORICALLY BLACK COLLEGES AND UNIVERSITIES, WE DESIGN APPAREL THAT FUSES TRADITION WITH MODERN STREETWEAR. EACH COLLECTION—ACTIVE, LEISURE, AND UNIVERSITY—CELEBRATES PRIDE, AUTHENTICITY, AND THE BOLD SPIRIT OF HBCU CULTURE. FROM CAMPUS TO THE CITY, OUR PIECES ARE MADE TO MOVE WITH YOU AND TELL YOUR STORY. MORE THAN CLOTHING, HBCU SHOP IS A MOVEMENT REPPING HISTORY, HERITAGE, AND THE FUTURE.