HBCU Shop Launches As The Official Lifestyle Brand For HBCUs

LOS ANGELES, CA — SEPTEMBER 22, 2025 — HBCU Shop, the newest lifestyle brand celebrating the legacy and future of Historically Black Colleges and Universities (HBCUs), officially launches today. Founded by Bowie State University graduates, Omega Psi Phi Fraternity brothers, and business partners Luke Lawal Jr. (entrepreneur and CEO of HBCU Buzz) and Kyle Moore (designer and creative lead), the store offers apparel and accessories designed to fuse tradition, culture, and modern streetwear.

With collections spanning Active, Leisure, and University, HBCU Shop provides more than clothing—it delivers a statement of pride, authenticity, and heritage. Every piece reflects the bold spirit of HBCUs and their lasting impact on culture, education, and community. 

“HBCU Shop is more than a store—it’s a movement,” said Lawal. “We built this brand to represent our culture unapologetically, from campus to the city, and to create apparel that speaks to both history and the future.”

“Design is storytelling,” added Moore. “With HBCU Shop, we’re creating pieces that feel timeless while staying rooted in the pride and creativity of our community.”

Customers can shop the full collection now at hbcushop.co, where HBCU Shop continues to expand its offerings and collaborations with designers, artists, and institutions connected to the HBCU legacy.

ABOUT HBCU SHOP 

HBCU Shop is a lifestyle brand dedicated to celebrating the culture, pride, and tradition of Historically Black Colleges and Universities. Through collections designed to merge authenticity with modern design, the brand empowers wearers to rep their heritage every day. HBCU Shop is powered by HBCU BUZZ, LLC.